Marc Alcock

Graphic Design
& Art Direction

Sheffield Theatres

Interim identity proposal for the Crucible Theatre in Sheffield. The theatre is currently undergoing a architectural renovation project and needed an interim campaign to communicate the ongoing transformation of the site.

The Crucible stage turned on its side creates the C marque used throughout the campaign.

www.irisassociates.com
www.tomjackson-photography.com

A tape device was introduced to allude to the packing up of boxes, the visual language of building sites and a sense of continuity and progression.

A system of tiling A4 sheets to create bigger posters was suggested for a flexible and low cost way of keeping visitors updated throughout the building work.